Brand Activation and Its Significance

Brand activation may not be a popular concept back in the day, but with how advanced technology is nowadays, more and more brands resort to adopting this concept. This type of marketing concept may be a laughing stock a long time ago, but now it has emerged to be one of the best strategy to give customers the best experience while at the same time, build a real and personal connection with the brands. But why does it matter and what does it entail? Read on to find out.

Pouchnation as the leading brand activation company in the Southeast Asia region explains what this marketing activation is in a clever way. As a customer of a product, have you ever wondered how did the brand you were shopping for became so big and trustworthy? Take one of the major home furniture brand, for example.


No one knew this Swedish home furnitures brand back ten to fifteen years ago, but look at them now. A furniture manufacturer giant with stores located in all parts of the world. It is a curious thing to see them successfully turn from zero to the world’s hero.

In marketing, behind every successful brand, there is a fail proof marketing strategy. This concept itself is a part marketing activation which focuses on building a long-term  connection between the customers and the brand. With that being said, it’s obvious that customer data comes across as an incredibly significant part of the operation. With this data, brands will be able to build positive brand perception, create the right campaign and generates sales in the process of brand activation.